By Martyn Herman LONDON, Nov 21 (Reuters) – Forget the latest addition to Andy Murray’s creaking trophy cabinet, the $2.4 million cheque and the adulation of a nation, the most significant upshot of his ATP World Tour Finals victory over Novak Djokovic is the aura it brings. Murray, the new king of men’s tennis, will take that rare commodity which few achieve in sport into the new season in spades. Steve Waugh’s Australian cricket team had it, winning 16 consecutive tests between 1999 and 2001, so too have various New Zealand rugby union sides.